{"id":9627,"date":"2022-09-20T23:20:08","date_gmt":"2022-09-20T16:20:08","guid":{"rendered":"http:\/\/epicgroup.vn\/?p=9627"},"modified":"2022-11-01T09:58:24","modified_gmt":"2022-11-01T02:58:24","slug":"cong-nghe-vr-buoc-tien-moi-cua-tuong-lai","status":"publish","type":"post","link":"https:\/\/epicgroup.vn\/?p=9627","title":{"rendered":"B\u00e1n l\u1ebb Vi\u1ec7t Nam: M\u00f4 h\u00ecnh \u0111a k\u00eanh tr\u1edf th\u00e0nh xu h\u01b0\u1edbng"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.vneconomy.vn\/w800\/images\/upload\/2022\/10\/05\/ban-le.png\" alt=\"S\u1ebd c\u00f3 2 xu h\u01b0\u1edbng ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n trong th\u1eddi gian t\u1edbi \u1ea3nh h\u01b0\u1edfng t\u1edbi ng\u00e0nh b\u00e1n l\u1ebb Vi\u1ec7t Nam.\"\/><figcaption>S\u1ebd c\u00f3 2 xu h\u01b0\u1edbng ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n trong th\u1eddi gian t\u1edbi \u1ea3nh h\u01b0\u1edfng t\u1edbi ng\u00e0nh b\u00e1n l\u1ebb Vi\u1ec7t Nam.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e1o c\u00e1o Ng\u00e0nh b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam \u201cM\u00f4 h\u00ecnh \u0111a k\u00eanh (Omnichanel) c\u1ea5t c\u00e1nh\u201d \u0111\u01b0\u1ee3c Deloitte Vi\u1ec7t Nam ph\u00e1t h\u00e0nh ng\u00e0y 5\/10 \u0111\u00e3 ch\u1ec9 ra m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i trong ng\u00e0nh b\u00e1n l\u1ebb Vi\u1ec7t Nam giai \u0111o\u1ea1n sau \u0111\u1ea1i d\u1ecbch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Theo Deloitte, h\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u1edf khu v\u1ef1c th\u00e0nh th\u1ecb \u0111\u00e3 quen v\u1edbi ti\u00eau d\u00f9ng tr\u00ean nhi\u1ec1u k\u00eanh, bao g\u1ed3m: c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, website c\u1ee7a nh\u00e3n h\u00e0ng, n\u1ec1n t\u1ea3ng trao \u0111\u1ed5i c\u1ee7a b\u00ean th\u1ee9 ba v\u00e0 \u1ee9ng d\u1ee5ng giao \u0111\u1ed3 \u0103n, sau khi c\u00e2n nh\u1eafc c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 th\u1eddi gian giao h\u00e0ng, gi\u00e1 c\u1ea3, khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi s\u1ef1 t\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid-19, ph\u00e2n kh\u00fac h\u00e0ng t\u1ea1p h\u00f3a, ph\u00e2n kh\u00fac kh\u00f4ng ph\u1ea3i h\u00e0ng t\u1ea1p h\u00f3a c\u0169ng nh\u01b0 c\u00e1c m\u00f4 h\u00ecnh b\u00e1n l\u1ebb kh\u00e1c \u0111\u00e3 c\u00f3 nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u1ee5 th\u1ec3,&nbsp;<strong><em>trong ph\u00e2n kh\u00fac kh\u00f4ng ph\u1ea3i h\u00e0ng t\u1ea1p<\/em><\/strong>&nbsp;<strong><em>h\u00f3a<\/em><\/strong>, nh\u00f3m h\u00e0ng \u0111i\u1ec7n v\u00e0 thi\u1ebft b\u1ecb \u0111i\u1ec7n, gia d\u1ee5ng v\u00e0 l\u00e0m v\u01b0\u1eddn v\u1eabn chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn trong t\u1ed5ng doanh s\u1ed1 b\u00e1n h\u00e0ng. Nh\u00f3m h\u00e0ng li\u00ean quan t\u1edbi s\u1ee9c kh\u1ecfe v\u00e0 l\u00e0m \u0111\u1eb9p \u0111\u1ea1t t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao li\u00ean t\u1ee5c trong giai \u0111o\u1ea1n 5 n\u0103m g\u1ea7n \u0111\u00e2y, t\u1eeb 158,9 t\u1ef7 \u0111\u1ed3ng n\u0103m 2016 l\u00ean 261,94 t\u1ef7 \u0111\u1ed3ng n\u0103m 2021.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.vneconomy.vn\/w900\/images\/upload\/2022\/10\/05\/deloitte-1.png\" alt=\"B\u00e1n l\u1ebb Vi\u1ec7t Nam: M\u00f4 h\u00ecnh \u0111a k\u00eanh tr\u1edf th\u00e0nh xu h\u01b0\u1edbng - \u1ea2nh 1\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e1ng ch\u00fa \u00fd, theo quan s\u00e1t c\u1ee7a Deloitte, c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb \u1edf c\u00e1c v\u1ecb tr\u00ed \u0111\u1ed9c l\u1eadp c\u00f3 xu h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n so v\u1edbi nh\u1eefng n\u01a1i n\u1eb1m trong trung t\u00e2m mua s\u1eafm. M\u1ed9t l\u00fd do cho \u0111i\u1ec1u n\u00e0y l\u00e0 do m\u1ee9c \u0111\u1ed9 t\u1eafc ngh\u1ebdn giao th\u00f4ng cao \u1edf c\u00e1c khu v\u1ef1c th\u00e0nh th\u1ecb, d\u1eabn \u0111\u1ebfn vi\u1ec7c nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 gi\u00e1 thu\u00ea m\u1eb7t b\u1eb1ng b\u00e1n l\u1ebb \u1edf nhi\u1ec1u trung t\u00e2m \u0111\u00f4 th\u1ecb &#8211; bao g\u1ed3m c\u1ea3 H\u00e0 N\u1ed9i v\u00e0 TP. H\u1ed3 Ch\u00ed Minh &#8211; \u0111\u00e3 v\u00e0 \u0111ang t\u0103ng v\u1ecdt. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang \u0111\u1ed1i v\u1edbi c\u00e1c c\u1eeda h\u00e0ng \u1edf c\u00e1c khu v\u1ef1c \u0111\u1eafc \u0111\u1ecba, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u1eeda h\u00e0ng \u0111\u1ed9c l\u1eadp c\u00e1c c\u1eeda h\u00e0ng n\u1eb1m tr\u00ean c\u00e1c \u0111\u01b0\u1eddng ph\u1ed1 ch\u00ednh. Do \u0111\u00f3, m\u1ed9t s\u1ed1 nh\u00e0 b\u00e1n l\u1ebb \u0111\u00e3 v\u00e0 \u0111ang kh\u00e1m ph\u00e1 c\u00e1c c\u00e1ch \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1t h\u01a1n ho\u1ea1t \u0111\u1ed9ng b\u00e1n l\u1ebb kh\u00f4ng gian n\u1eb1m \u1edf nh\u1eefng con ph\u1ed1 ho\u1eb7c ng\u00f5 \u00edt s\u1ea7m u\u1ea5t h\u01a1n, c\u0169ng nh\u01b0 m\u1eb7t ti\u1ec1n c\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Trong ph\u00e2n kh\u00fac b\u00e1n l\u1ebb t\u1ea1p h\u00f3a<\/em><\/strong>, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb t\u1ea1p h\u00f3a truy\u1ec1n th\u1ed1ng ti\u1ebfp t\u1ee5c chi\u1ebfm ph\u1ea7n l\u1edbn th\u1ecb ph\u1ea7n. Tuy nhi\u00ean, s\u1ef1 th\u1ed1ng tr\u1ecb n\u00e0y \u0111\u00e3 x\u00f3i m\u00f2n trong \u0111\u1ea1i d\u1ecbch do nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb t\u1ea1p h\u00f3a truy\u1ec1n th\u1ed1ng \u0111\u00e3 t\u1ea1m ng\u1eebng ho\u1ea1t \u0111\u1ed9ng trong th\u1eddi gian x\u1ea3y ra \u0111\u1ea1i d\u1ecbch. Do \u0111\u00f3, nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng mua t\u1eeb c\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u00e0y \u0111\u00e3 chuy\u1ec3n ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd sang c\u00e1c k\u00eanh b\u00e1n l\u1ebb t\u1ea1p h\u00f3a kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, si\u00eau th\u1ecb v\u00e0 \u0111\u1ea1i si\u00eau th\u1ecb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1eb7c bi\u1ec7t, trong trong \u0111\u1ea1i d\u1ecbch, nhi\u1ec1u chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i \u0111\u00e3 nhanh ch\u00f3ng ph\u00e1t tri\u1ec3n v\u00e0 xu\u1ea5t hi\u1ec7n tr\u00ean nhi\u1ec1u k\u00eanh trong \u0111\u00f3 c\u00f3 c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng giao \u0111\u1ed3 \u0103n. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 ph\u00e1t tri\u1ec3n v\u00e0 cho ra m\u1eaft \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i \u0111\u1ed9c quy\u1ec1n \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng. X\u00e9t v\u1ec1 th\u1ecb ph\u1ea7n, c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng n\u01b0\u1edbc ngo\u00e0i \u201cth\u1ed1ng tr\u1ecb\u201d ph\u00e2n kh\u00fac c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i c\u1ee7a Vi\u1ec7t Nam, v\u1edbi b\u1ed1n trong s\u1ed1 n\u0103m th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia n\u01b0\u1edbc ngo\u00e0i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.vneconomy.vn\/w900\/images\/upload\/2022\/10\/05\/deloitte-2.png\" alt=\"B\u00e1n l\u1ebb Vi\u1ec7t Nam: M\u00f4 h\u00ecnh \u0111a k\u00eanh tr\u1edf th\u00e0nh xu h\u01b0\u1edbng - \u1ea2nh 2\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c si\u00eau th\u1ecb l\u1edbn c\u0169ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn khi mua s\u1ed1 l\u01b0\u1ee3ng l\u1edbn v\u00e0 nhi\u1ec1u lo\u1ea1i h\u00e0ng h\u00f3a. Trong \u0111\u1ea1i d\u1ecbch, ph\u00e2n kh\u00fac si\u00eau th\u1ecb l\u1edbn \u0111\u00e3 t\u1eadn d\u1ee5ng xu h\u01b0\u1edbng chuy\u1ec3n d\u1ecbch sang c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 b\u1eb1ng c\u00e1ch m\u1edf r\u1ed9ng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 th\u01b0\u01a1ng m\u1ea1i di \u0111\u1ed9ng. Hi\u1ec7n nay, c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia ti\u1ebfp t\u1ee5c chi\u1ebfm \u01b0u th\u1ebf ph\u00e2n kh\u00fac si\u00eau th\u1ecb l\u1edbn, m\u1ed9t s\u1ed1 si\u00eau th\u1ecb l\u1edbn s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a ri\u00eang h\u1ecd nh\u01b0 m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ngo\u00e0i ra, c\u00e1c si\u00eau th\u1ecb c\u0169ng t\u1eadn d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m nh\u00e3n hi\u1ec7u ri\u00eang, gi\u00e1 c\u1ea3 \u01b0u \u0111\u00e3i \u0111\u1ec3 h\u00fat m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng v\u00e0 v\u00e0 c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ea1i si\u00eau th\u1ecb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u01b0\u1edbc nh\u1eefng chuy\u1ec3n \u0111\u1ed5i n\u00e0y c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb, \u00f4ng V\u0169 \u0110\u1ee9c Nguy\u00ean, Ph\u00f3 T\u1ed5ng Gi\u00e1m \u0111\u1ed1c ph\u1ee5 tr\u00e1ch ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng, Deloitte Vi\u1ec7t Nam cho bi\u1ebft v\u1edbi d\u1ef1 b\u00e1o ph\u1ee5c h\u1ed3i nhanh ch\u00f3ng trong th\u1eddi gian t\u1edbi c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb, th\u00f3i quen ti\u00eau d\u00f9ng g\u1eafn v\u1edbi m\u00f4 h\u00ecnh \u0111a k\u00eanh omnichannel s\u1ebd kh\u00f4ng ch\u1ec9 l\u00e0 t\u1ea1m th\u1eddi, m\u00e0 s\u1ebd tr\u1edf th\u00e0nh th\u00f3i quen l\u00e2u d\u00e0i khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng quen v\u1edbi s\u1ef1 ti\u1ec7n l\u1ee3i m\u00e0 m\u00f4 h\u00ecnh n\u00e0y \u0111em l\u1ea1i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTheo \u0111\u00f3, s\u1ebd c\u00f3 hai xu h\u01b0\u1edbng ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n trong th\u1eddi gian t\u1edbi c\u00f3 \u1ea3nh h\u01b0\u1edfng s\u00e2u r\u1ed9ng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb. \u0110\u00f3 l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng v\u00ed \u0111i\u1ec7n t\u1eed v\u00e0 thanh to\u00e1n kh\u00f4ng ti\u1ec1n m\u1eb7t ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c \u0111\u1ea9y nhanh, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong l\u0129nh v\u1ef1c b\u00e1n bu\u00f4n B2B s\u1ebd c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3\u201d, \u00f4ng Nguy\u00ean nh\u1ea5n m\u1ea1nh.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kh\u00e1m ph\u00e1 v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111a d\u1ecbch v\u1ee5 \u0111\u1ebfn t\u1eeb epic group. T\u1ea4T C\u1ea2 G\u00d3I G\u1eccN TRONG 1 PH\u1ea6N<\/p>\n","protected":false},"author":1,"featured_media":11302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-9627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thinh-hanh"],"_links":{"self":[{"href":"https:\/\/epicgroup.vn\/index.php?rest_route=\/wp\/v2\/posts\/9627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/epicgroup.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/epicgroup.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/epicgroup.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/epicgroup.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9627"}],"version-history":[{"count":8,"href":"https:\/\/epicgroup.vn\/index.php?rest_route=\/wp\/v2\/posts\/9627\/revisions"}],"predecessor-version":[{"id":11304,"href":"https:\/\/epicgroup.vn\/index.php?rest_route=\/wp\/v2\/posts\/9627\/revisions\/11304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/epicgroup.vn\/index.php?rest_route=\/wp\/v2\/media\/11302"}],"wp:attachment":[{"href":"https:\/\/epicgroup.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/epicgroup.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/epicgroup.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}